Practice like it’s the real thing

One of my childhood heroes was professional golfer Jack Nicklaus who is arguably the greatest golfer to play the game with 18 major championship wins.  What has always impressed me about Jack is how he practiced. He would never hit a ball half heartedly or without full concentration. He hit every shot at the range as if he were playing in a tournament. This is what I teach at JH Bertrand.  When we are doing R&D work, whatever we are producing  should be done as if a customer is going to see it. If we are working out a new SOP, we should do it as if the customer is standing over us. The most successful people (and companies) think this way. This is how champions think!   Jeff Bertrand

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