Jeff Bertrand gave details this week about how the company currently uses advertising and PR to promote its Booklet Label products. The class assignment is to come up with a PR campaign for JH Bertrand that is based on a smaller company budget. The Buffalo State students seem up to the task. “It was really a fun experience. The students at Buffalo State are engaging and very sharp” said Jeff Bertrand. “I look forward to the fresh perspective on PR/marketing that they will bring to the company. It should be very interesting to hear their ideas.” Jeff made a point of telling them not to be shy about their thoughts. He told them that it’s important to business executives to hear both the good and the bad. The PR class will report results at the end of the semester.