Do you remember when people felt that the internet was going to eliminate paperwork and copies? ….and that everything was going to be stored digitally? The fact is that more paper is being used that ever before. Why? Because copies of important documents are critical to our lives. We need copies because we don’t fully trust electronic storage. There is too much that can go wrong. Everybody has had a hard drive failure or accidentally deleted critical information. Add in all the hacking and electronic invasion
and paper just feels like a good solution.
What does this have to do with booklet labels? Offering all the important use and technical instructions in “hard copy” format on your product is a welcome valued added feature to your customers. Whether they use it or not, it is always be there for them. It can’t be deleted. Nobody is going to hack it. It’s easy to see this information as something that “should be” put on the web to save money, but consider what a convenience this information is to your customer. In a world where every competitive advantage is needed, don’t overlook how a physical hard copy of detailed instructions gives your product an edge.