Medical Booklet Labels need to be stored in the cleanest conditions with climate control. JH Bertrand does a lot of make and hold and print-resupply jobs so this space is particularly helpful for those projects where standard warehouse storage isn’t good enough. This room is lock and alarmed. Only authorized personnel have access.
Jeff Bertrand gave details this week about how the company currently uses advertising and PR to promote its Booklet Label products. The class assignment is to come up with a PR campaign for JH Bertrand that is based on a smaller company budget. The Buffalo State students seem up to the task. “It was really a fun experience. The students at Buffalo State are engaging and very sharp” said Jeff Bertrand. “I look forward to the fresh perspective on PR/marketing that they will bring to the company. It should be very interesting to hear their ideas.” Jeff made a point of telling them not to be shy about their thoughts. He told them that it’s important to business executives to hear both the good and the bad. The PR class will report results at the end of the semester.
Merry Christmas and Happy New Year to our employees, customers, suppliers, and equipment vendors. Without you, we wouldn’t get too far. We feel truly blessed to have you as part of the JH Bertrand family.
To be frank (as you know we are), 2013 was a rather uneven year. With a few long time customers being purchased at the start of the year and a general trend toward smaller orders, our sales lagged for most of 2013. However, we worked very hard on new opportunities (in addition to offering some new products), and in the last quarter, we have seen a series of substantial opportunities that will bring us back to solid growth in 2014. In addition, our foreign sales awakened! Europe was a bright spot early on with a 32% increase in business over previous years. I am sure that a 30%-37% exchange rate to the US dollar had a little something to do with that!! I look forward to seeing some of these new customers in Europe next year.
We wish everyone a prosperous and happy 2014. Jeff Bertrand
We’re exhibiting again at Contract Pharma on September 19th. We hope you have a chance to come in and say hello. Doors open at 10 am at the Hyatt Regency and close down at 4 pm. Last year, we had a lot of people stop by which was wonderful. It was a great show. If you are anywhere around New Brunswick at that time, please stop by. Our booth # is 96.
The Hyatt Regency is located on 2 Albany Street in New Brunswick. About 3 miles off the New Jersey Turnpike.