Do you remember when people felt that the internet was going to eliminate paperwork and copies? ….and that everything was going to be stored digitally? The fact is that more paper is being used that ever before. Why? Because copies of important documents are critical to our lives. We need copies because we don’t fully trust electronic storage. There is too much that can go wrong. Everybody has had a hard drive failure or accidentally deleted critical information. Add in all the hacking and electronic invasion
and paper just feels like a good solution.
What does this have to do with booklet labels? Offering all the important use and technical instructions in “hard copy” format on your product is a welcome valued added feature to your customers. Whether they use it or not, it is always be there for them. It can’t be deleted. Nobody is going to hack it. It’s easy to see this information as something that “should be” put on the web to save money, but consider what a convenience this information is to your customer. In a world where every competitive advantage is needed, don’t overlook how a physical hard copy of detailed instructions gives your product an edge.
Very honestly, we do hear from some customers who believe that their clients are not reading the supplied information. It bothers them because it is costing them money to provide a benefit that their end users are not using or could care less about…at least in their opinion. We have all witnessed the empty containers with unopened product instructions in the trash. It’s disturbing. It seems like a huge waste.
The truth is that your company is benefiting whether your end user reads
the information or not. Think of the advantages: (1) You are providing your
customer with a complete product package. Whether your customer reads it or not, at least they have the option of doing so. The customers who read it will appreciate the detailed instructions. Those who don’t, won’t care much, but they also won’t look at your package as incomplete. (2) Today, we all have to worry about product liability. This means we put our companies at risk when we take shortcuts. It may save a few pennies to not supply a booklet label with more detailed procedures, but what happens if safety is compromised? Those will be the most expensive pennies you ever “saved.” (3) You give your company an excellent legal argument. You can present the fact to court that you did everything you could to make your product as user friendly and safe as possible. That’s a lot better than you being accused of having a sub par presentation particularly if you are involved in a jury trial. (4) If your end user doesn’t read it today, they might tomorrow. The fact that the information is convenient and available to be read 24/7 is worth something. (5) Having the information available on the product package saves time. Smart Phone with internet connection are fast, but they aren’t as fast as reaching for a supplied onsert with the information needed. In the worst case scenario, the speed of access might save a life.
The point here is that providing the information on product has many excellent benefits for your company beyond whether your customers reads the information or not.
Round containers are a special challenge for booklet labels.
The standard booklet label won’t work because it is unable to curve beyond how it was made on press. This happens because the laminate on the top of the booklet is shorter than the materials below it. Since the laminate doesn’t stretch, the booklet bunches when it is made to bend around a sharper curve. Aside from bunching, a standard booklet label on a curve is almost impossible to open.
The solution is what we call our Lam to Liner construction. The Lam to Liner booklet label construction is open on one edge. If you notice in the picture above, the peel open edge lays directly on the liner rather than contacting the right base label. In effect, this style booklet label is open on one side which allows it to have zero stress when being applied. Once applied, it becomes sealed. The Lam to Liner works so well because the seal is formed during the application of the label to the container rather than on press.
This is exactly how we handle label very thin curved surfaces with very thick booklet labels.
In the last 20 years, you couldn’t miss hearing or reading about somebody moving something from paper to electronic. It’s everywhere from coupons to online payments to newspapers to company brochures. Everything is going online. Nobody wants to use paper. It’s obsolete. It’s done. It’s not environmentally friendly. In fact, nobody wants to read something that isn’t on a computer screen or Smart phone right? Well, as with everything in life, what seemed to be a great idea is showing some glaring weaknesses.
Now (everyday) we are hearing and reading about huge network breaches. Home Depot, Walmart, Citibank, JP Morgan to name of few have had huge network break-ins opening up consumers and businesses to untold account fraud. JP Morgan’s breach affected 76 million customers alone. There are only 320 million people in the country!! Consumers and businesses are having to constantly change accounts or update passwords. Nothing seems secure anymore. There is a new saying that is going around the IT world: There are two kinds of people- those who know they have been hacked and those who don’t know they have been hacked. It’s a funny statement, but it is proving to be very true. The high point of this problem was marked by a story last year where the Russians decided to buy typewriters to shut down online leaks. Typewriters!!! LOL! How things come around.
The point here is that hard copy is a bullet-proof way to offer important information. Why put it on a shaky network where it is open to being hacked or where you need a device with power to read it? Hard copy is always there. It doesn’t take power to read it. It can’t be hacked. It will never go down. In a litigious world, hard copy offers peace of mind that the right information is getting to the customer keeping him/her safe while protecting the manufacturer from liability.
The next time somebody wants to put the product copy (eliminating the booklet label to save money the thinking goes) “in the cloud” and take it off the product package, think twice!
We want to keep our customers and distributors up to date on what is trending in the marketplace with regards to booklet labels. We see growth in the following arears:
- GHS- Global Harmonization is a hot topic because the deadline is sometime in the middle of next year. We have a number of large clients who are very concerned with how they are going to handle the languages and symbols on small curved product.
Go to our note on GHS to find out more. http://www.jhbertrand.com/page/GHS/164.html
- e-Pedigree- This relates mostly to pharmaceuticals. Due to the wide spread counterfeiting of drugs, the FDA and pharma manfacturers want drugs to be serialized and coded to reduce this problem. JH Bertrand has the capabilities to add the appropriate codes for pharma booklet labels.
- Green Booklet Labels- Customers are asking about materials that can be used for recycling. They want their labels to have a more natural look. JH Bertrand can design a booklet label for you that addresses the look that you want to achieve.
- Where are the coupons labels? – Our channel checks show that far fewer coupons are being purchased this year. We are not exactly sure why, but customers seem to be trending toward smart phone coupon applications shown at the register rather than putting one on the product. For obvious reasons, we think that coupon labels are a very effective and won’t be replaced by smart phones etc. However, there is no denying that coupon labels are nowhere near as popular (for now) as they used to be.
- Multilingual booklet labels– business and products gets more global everyday. There is great cost savings in eliminating individual country labels in favor of consolidating all the information into booklet labels. Not only are we very skilled with languages, we offer technical translations services as well.