Thank you for a great year

JH Bertrand and our Bertrand Clinical Division had a strong 2022 in revenue and customer growth. We are thankful to our customers, employees and suppliers who were critical to our success. It’s nice to see our supply chain “somewhat” getting back to normal patterns.

We are happy to have the C19 issues behind us! Ready for a strong 2023 and beyond.

We wish everybody a Merry Christmas and Happy New Year.

Jeff Bertrand

(Pi) Labels® term is officially registered!

We are pleased to announce that our application for the term (Pi) Labels® received it’s official US trademark on Dec 24, 2019. Our registered number is 5,945,834. “This is an exciting moment for our company,” said Jeff Bertrand. “(Pi) Label® wraparounds are a new type of label construction that works well for small vials and other types of round products.”

9 Ways To Reduce Your Booklet Label Costs

Use these tips to save a lot of money.

  1. Do you actually need a booklet label? Take a serious look at your text to see if it can be pared down. Certainly, a single-ply label is cheaper than a booklet label.
  2. Increase Volumes.  The larger your run, the cheaper each label is.
  3. Use a foldout rather than a stapled or glued booklet.  Paper that folds out is cheaper than a stapled or glued booklet.
  4. Reduce Colors.
  5. Standardize Sizes. It’s cheaper to have fewer sizes and more volume with those sizes rather than a lot of small runs with a variety of sizes. We can sequential run the projects. Fewer setups saves money.
  6. Don’t print the base label.  Companies print the base label when they want a label to remain if the booklet is removed. If your product has a label in addition to the booklet label, you can save money by not printing the base label.
  7. Use an existing die size. Booklet Label dies are expensive. If you can use a die size we have on hand, you won’t have to buy a die.
  8. Follow the supplied template.  Many of our customers like to do their own art based on a template we supply. This is fine if you follow it. If you don’t follow it such as not watching “copy hold-ins”, we will have to fix it which may create art chargebacks.
  9. Eliminate tabs. Many booklet label manufacturers like to add tabs because tabs supposedly make the booklet labels easier to open. In truth, booklet labels are easy to open without a tab. Furthermore, tabs add a step in the process which increases costs and reduces label manufacturing speed.

We welcome Sam Donofrio, our New Midwest Account Manager

We are very excited to announce that Sam Donofrio has joined the JH Bertrand family. He comes to us with 27 years of booklet label experience with companies such as Inprint Systems and CCL. “It’s rare to have an employee start with JH Bertrand who needs such little training because he was so well trained by his previous employers”, said Jeff Bertrand. “I’ve known Sam for over 27 years. I am thrilled to have him on our team. Not only is he a very good person and fits our family culture perfectly, but his knowledge of the product is outstanding. ” Sam is based in the Chicago area and will handle Illinois, Indiana, Wisconsin, Iowa, Missouri, Michigan, Tennessee, Western Ohio, and Kentucky.

You get what you pay for…

The old saying you get what you pay for applies to the label business as well. “Rock bottom priced” converters often have thinner margins and can’t provide exceptional customer service to those clients who need this kind of service. The big problem occurs when the companies who need exceptional service don’t understand what they are buying when they pick suppliers by price alone. Often, these companies think that they can demand a high level of service and still get the low price. This doesn’t happen. A thin margin makes it tough to hire enough staff to give customers enough attention. As a specialty label converter (who doesn’t sell by price alone), we require a lot of steps and checks to make a high-quality product. It takes a lot of people to make things work well… well trained customer reps, engineers, quality inspectors, top-notch pressman and etc to be successful. Our projects are often complex so our customers need us to spend time with them to make sure that their jobs are done right.

Another problem you often see with low priced converters is missed delivery dates. Low priced converters have longer lead times because they overbook their schedules. They have to because they need the volume to make thin margins work. They aren’t as concerned about inconveniencing the customer because a low price is so seductive. I believe that they sincerely want to make the delivery dates that are requested, but often reality (and the volume strategy) gets in the way because your job is competing with so many others. Low priced converters will give you the date requested, but often end up asking for a few extra days when the ship date nears. These types of operations turn their customer reps and salespeople into master apologizers because they are always trying to smooth over missed deadlines.

The real shame of picking the commodity label manufacturer is that when the customer finally realizes what they really got with the low price, it’s too late to go back. The price is now a rock-solid fixture in the MRP system. Nobody is going to go to their boss and say that they now have to switch to the “higher priced” guy (which is really a reasonable price with great service) because they cannot live with the lack of service from the current supplier. This means the buyer and the company are stuck and have to suffer until the pain is too great from mistakes to continue with the current supplier. A lot of money can be lost between the supplier selection time and the time the company realizes that they have picked the wrong supplier to meet the need. Only when the company accepts the fact that they made a mistake can the company be freed from the commodity trap.

JH Bertrand offers true value (and a great ROI) by providing a fair “middle of the competitive road” price with bulletproof reliability, on-time delivery using standard freight methods, solid quality, and enough personnel to give your job the attention it needs.

Label compliance is the key advantage of using a booklet label

The most common advantage that we see for a booklet label is its ability to expand real estate for compliance copy. This is information that a governmental authority requires you to provide the end user so that your product can be legally sold. If it’s not part of your product presentation or minimized, then you put your company in jeopardy of many nasty repercussions which may include fines, recalls or being shut down. No matter how big your company is, the government has endless amounts of money to throw at the problem. You do not. The best way to be in compliance is to put all the required information on your product’s label.

Many of our top customers choose to be conservative and offer more information rather than less. This is a smart strategy and great insurance. They understand that prevention is the best way to avoid a lot of needless regulatory costs which may occur with a non-compliant label.

Jeff Bertrand

Hard copy of important instructions adds value…

Do you remember when people felt that the internet was going to eliminate paperwork and copies?  ….and that everything was going to be stored digitally? The fact is that more paper is being used that ever before. Why? Because copies of important documents are critical to our lives. We need copies because we don’t fully trust electronic storage. There is too much that can go wrong. Everybody has had a hard drive failure or accidentally deleted critical information. Add in all the hacking and electronic invasion
and paper just feels like a good solution.

What does this have to do with booklet labels? Offering all the important use and technical instructions in “hard copy” format on your product is a welcome valued added feature to your customers. Whether they use it or not, it is always be there for them. It can’t be deleted. Nobody is going to hack it. It’s easy to see this information as something that “should be” put on the web to save money, but consider what a convenience this information is to your customer. In a world where every competitive advantage is needed, don’t overlook how a physical hard copy of detailed instructions gives your product an edge.

Who reads these things anyway???

Very honestly, we do hear from some customers who believe that their clients are not reading the supplied information. It bothers them because it is costing them money to provide a benefit that their end users are not using or could care less about…at least in their opinion. We have all witnessed the empty containers with unopened product instructions in the trash. It’s disturbing. It seems like a huge waste.

The truth is that your company is benefiting whether your end user reads
the information or not. Think of the advantages: (1) You are providing your
customer with a complete product package. Whether your customer reads it or not, at least they have the option of doing so. The customers who read it will appreciate the detailed instructions. Those who don’t, won’t care much, but they also won’t look at your package as incomplete. (2) Today, we all have to worry about product liability. This means we put our companies at risk when we take shortcuts. It may save a few pennies to not supply a booklet label with more detailed procedures, but what happens if safety is compromised? Those will be the most expensive pennies you ever “saved.”  (3) You give your company an excellent legal argument. You can present the fact to court that you did everything you could to make your product as user friendly and safe as possible. That’s a lot better than you being accused of having a sub par presentation particularly if you are involved in a jury trial. (4) If your end user doesn’t read it today, they might tomorrow. The fact that the information is convenient and available to be read 24/7 is worth something. (5) Having the information available on the product package saves time. Smart Phone with internet connection are fast, but they aren’t as fast as reaching for a supplied onsert with the information needed. In the worst case scenario, the speed of access might save a life.

The point here is that providing the information on product has many excellent benefits for your company beyond whether your customers reads the information or not.