Who reads these things anyway???

Very honestly, we do hear from some customers who believe that their clients are not reading the supplied information. It bothers them because it is costing them money to provide a benefit that their end users are not using or could care less about…at least in their opinion. We have all witnessed the empty containers with unopened product instructions in the trash. It’s disturbing. It seems like a huge waste.

The truth is that your company is benefiting whether your end user reads
the information or not. Think of the advantages: (1) You are providing your
customer with a complete product package. Whether your customer reads it or not, at least they have the option of doing so. The customers who read it will appreciate the detailed instructions. Those who don’t, won’t care much, but they also won’t look at your package as incomplete. (2) Today, we all have to worry about product liability. This means we put our companies at risk when we take shortcuts. It may save a few pennies to not supply a booklet label with more detailed procedures, but what happens if safety is compromised? Those will be the most expensive pennies you ever “saved.”  (3) You give your company an excellent legal argument. You can present the fact to court that you did everything you could to make your product as user friendly and safe as possible. That’s a lot better than you being accused of having a sub par presentation particularly if you are involved in a jury trial. (4) If your end user doesn’t read it today, they might tomorrow. The fact that the information is convenient and available to be read 24/7 is worth something. (5) Having the information available on the product package saves time. Smart Phone with internet connection are fast, but they aren’t as fast as reaching for a supplied onsert with the information needed. In the worst case scenario, the speed of access might save a life.

The point here is that providing the information on product has many excellent benefits for your company beyond whether your customers reads the information or not.

 

 

C

And the prosecutor asks… “And where was the information located…”

Hopefully your answer was “inside the booklet label affixed to the product.” Of course, if a prosecutor is asking that question it was probably located somewhere else.

Product manufacturers must keep in mind that product safety is about providing key information with easy access 24/7. It’s exciting to see how technology can offer so many more options, but it may be a major mistake if moving the information to the internet opens up the company to product liability arguments. Booklet Labels offer your company a secure way to provide information that is always there, and won’t fail for a lack of a charge. With the information on the product, you have a good argument that your company did what it could to make the product safer to use.

Imagine the worst case scenario- Your company chose to have the information accessible only by Smart Phone. Your end user is using
your product and reaches for his/her phone for more information and
the phone is dead. Who knows how that scenario ends….

Advantages of a Booklet Label in the era of fast changing technology

The Smart Phone is in its heyday. There is virtually nothing it isn’t able to do particularly as IOT or the Internet Of Things becomes a reality that allows everything to communicate. Every day, new applications are being found. Conversely, printed booklet labels are under pressure for being a “limited” technology.  But, when you look deeper, there are some INCREDIBLE advantages to booklet labels that will last for years to come. I have listed those advantages below.

  • Instructions/information are affixed DIRECTLY to the product rather than being accessed from a device that may require multiple steps to get to the information.
  • The end user doesn’t have to be tech savvy to use it. Those who haven’t grown up with technology may resist it. 
  • In our litigious society, booklet labels may be the best legal defense against product liability because the information is on the product. You can just hear the prosecution…”And where was the information located..”
  • You get a HARD COPY with the product.
  • You don’t need an expensive, complicated network to use them.
  • They offer ways to build a deeper, layered defense against counterfeiting.
  • They offer a way to open up your graphics and put the “scary” information inside the booklet label. 
  • They don’t use batteries.
  • They don’t break. 
  • They won’t have a catastrophic malfunction. 
  • They can’t be hacked. 
  • They offer a simpler presentation. Complexity can create unanticipated problems and costs.
    Booklet Labels are certainly still a relevant, powerful way to present information with many advantages. With that said, our view is that both technologies are necessary, and complementary not mutually exclusive. Combining technologies can make a product package far superior than what may be currently presented. Keep that in mind when you are designing your next product package. Call us for ideas.